In the final video of our Branding for Music Creators series, I want to focus on visibility as a music creator and the 4 things to help you create a strategy to increase your digital footprint. Visibility is essential to building your brand. Many musicians never think of, or conceptualize or put in place a strong visibility strategy. How will you communicate your brand to your audience, your manager, an A&R, or high level music executive?

In Part 6 of our Branding for Music Creators series, I’m going to talk about the importance of taking charge of your musical direction and the 5 things you can do today to determine your path to success. I want to focus on how you determine your path to success and the five things that you can work through to help you begin with the end in mind. When you begin with the end in mind you gain clarity, which will naturally help you become more efficient. You’ll be able to plan and strategize for the best route to your goals. You can start to map out the things that you need to do in order to achieve that end.

In Part 5 of our Branding for Music Creators series, I want to talk about being your unique self. The one and only special You! I am going to cover 6 things that you can capitalize on right now that makes YOU unique in this music industry. Being unique is not always about having the best gimmick but it is about how you consistently express who you are to your fans and to the music business.

In Part 4 of our Branding for Music Creators series, I’m going to talk about why it is important that you consider yourself as a brand, the impact it has on your music career, and four things you can do right now to build or improve your brand. When thinking in terms of selling your “product” to artists, music supervisors, A&R, etc., remember they are buying more than just your music, they are buying an experience and you must position yourself as that experience.

In Part 3 of our Branding for Music Creators series, I’m going to talk about the biggest key to success within the music industry so that you’re able to reach your goals as effectively as possible. Everyone wants to have longevity in this music business. I don’t think anyone sets out to be a one hit wonder. If you want longevity and success, consistency is the secret ingredient. The habit of consistency isn’t about obtaining quick results. It’s rather about making incremental progress and improvements over an extended period of time to build your music brand.

In Part 2 of our Branding for Music Creators series, we are going to look at finding your niche and how to dominate within it. Brand success is often related to the unique aspect which sets you apart from the rest. Defining, evaluating and projecting your personal brand will help differentiate you from the rest of the music creators in the music market.