In Part 4 of our Branding for Music Creators series, I’m going to talk about why it is important that you consider yourself as a brand, the impact it has on your music career, and four things you can do right now to build or improve your brand. When thinking in terms of selling your “product” to artists, music supervisors, A&R, etc., remember they are buying more than just your music, they are buying an experience and you must position yourself as that experience.